Issue Preview: May-June 2017

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A preview of what’s inside this issue!

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Jeanniey Mullen

Jeanniey Mullen would have been one of those grade school teachers that you never forgot. She’s kind, bright, energetic, and has a disarmingly down-to-earth manner. And forget enthusiasm. Hers is so infectious that even the most sullen of students would have been inspired to sit straight and stop doodling.

But what’s most astonishing about the new Global Chief Marketing Officer for Mercer, a world leader in talent, health, retirement, and investment consulting, is her generosity of spirit. Mullen shares her voluminous knowledge of digital marketing the same way your favorite teacher helped you solve a tricky algebra problem: She’s not keeping any secrets.

That’s because her mission is to unleash the potential of everyone she works with. She’s interested in everything and everyone – particularly the creative ideas that no one else asks about. So it’s no wonder she credits much of her success to her early passion and training as a teacher.


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Olga Yurovski

Why did you choose to buy a case of Heineken for your party last week? You might think it was your own personal preference. But then, you might be wrong.

In the past few years, shopping at the grocery store and other large retailers has changed quite dramatically. Don’t feel bad if you haven’t noticed; you’re not supposed to notice. All you’re supposed to do is enjoy your shopping experience. And making your shopping experience enjoyable is the job of a new breed of behind-the-scenes marketers: Shopper Marketers.

For over six years, Olga Yurovski was a shopper marketer for ConAgra, an $8 billion branded food company. Her job was to leverage shopper behavior data to benefit ConAgra’s brands. In other words, she partnered with major retailers to find and implement shopper-focused ways to increase sales and brand equity.


Business and empowerment articles included in this issue!

  • 8 Self Employment Myths
  • How Do You Define Personal Success?
  • Make Your Business More Valuable to Existing Customers
  • Three Steps to Becoming the Go-To Expert
  • And much more!

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