- 10 Ways to Ramp Up Your Social Media PresencePosted 2 years ago
- 4 Business Lessons Learned from the Late,
Great Steve JobsPosted 2 years ago
- How to Stand Out in a Flooded MarketPosted 2 years ago
- Business Networking: Following up with a Thank You NotePosted 2 years ago
- Update Your Inner Circle for Consistent GrowthPosted 2 years ago
10 Ways to Ramp Up Your Social Media Presence
Get Your Business More Attention
Having a well-managed social media presence is essential to ensure that your business thrives. In today’s society, every successful business is on Twitter, Facebook, LinkedIn, Instagram…the list goes on and on.
Even so, having a presence on social media means nothing if you don’t utilize it correctly. So how does a business owner, like yourself, get the most out of social media? It can take some work, but if you’re willing to put in the effort, your business will benefit immensely.
1. Personalize Your Posts When Sharing Links on Facebook
It may seem like a waste of time to manually personalize your posts on Facebook, but the extra effort is well worth it.
When you post your links on Facebook manually you have the opportunity to make changes to the content, and that helps you steer engagement with your audience in a specific direction. Introducing the right discussions gives you the ability to help with your personal branding.
Let’s pretend for a moment that you run a car dealership, and you come across an article about a decrease in traffic in your area. That’s a perfect article to post on your Facebook page! You can then personalize it to be relevant to your business by adding to the post that “less traffic means it’s a great time to buy a car!” Can you see how that might make a difference to your audience?
Pat Flynn, author of The Smart Passive Income Blog, explains this thought on posting links manually to Facebook:
“Manually posting links to new posts allows you to include a personal message along with your link and you can customize how the update will look on everyone’s news feed too.
It’s more personal this way. I like to paste any links directly into my status update and then click on the Title and Description of the link that shows up and customize those too.”1
Customizing your links is especially effective when you choose to post on subjects that are trending highly. This gives your customer a break in the monotony of seeing tens, if not hundreds, of posts about the exact same thing in their feed. Your followers will see that your post is different and will be more likely to engage with it than with the dozens of identical posts in their feed.
2. Get Twitter Content Noticed by Using Multiple Pictures in a Single Post
With recent updates to the service, Twitter now allows their users to tweet a maximum of four images per message. Frequent internet users tend to have fairly short attention spans; why do you think Twitter only allows for 140 characters per post?
Shake things up a little bit and use some images! Showing your followers the creative side of your business can drastically increase engagement.
According to Laura Roeder of LKR Social Media:
“Twitter now allows you to tweet up to four images in a single message. And while a single image usually docks you 23 characters or so, that number doesn’t go up when you share more than one. You can share four pics at once and still have 100+ characters to spare! … This is still a pretty new feature, but people are already finding some uber-clever ways to express themselves using collages. I highly recommend a little experimentation with this one, whether or not you think of yourself as a shutterbug.”2
They say that a picture is worth a 1000 words, so get creative! You can engage and interest your followers a lot with a photo collage.
3.Share Positive and Inspirational Quotes and Images
Well regarded blogger, Amy Porterfield, recently stated:
“Studies have shown that people will share your post if it puts them in a good light. That’s why inspirational quotes get shared the most on Facebook. If it’s an inspirational quote and I share it with my friends, it makes me look like a person who inspires people. If you want more shares, then you want to make sure you are putting out content that people will be proud to share and will make them look good.”3
This advice might seem like a no-brainer, but often social media managers completely overlook this tactic. With so much going on in the world, it can be difficult to rip yourself away from all the bad news and topics of the day. Inspirational quotes, like Amy Porterfield suggests, are a great way to break away from all the negativity that is in our lives. It gives your potential customers a respite from bad news by providing them with positive and inspiring posts will fulfill that need.
4. Don’t Post At Peak Times
Hold on – don’t click out of this article just yet! I know it sounds counter-intuitive, but hear me out.
You’re probably thinking this bit of advice is completely wrong. Why wouldn’t you want to post when the most people are on the site? Wouldn’t you be leaving money on the table by not engaging the highest number of potential customers as possible?
Jon Loomer, entrepreneur and digital marketer, shares some great insight on this:
“In my opinion, the explanation is simple: Good Content + Less Competition = High Performance … If you post at times when you have fans online but there is less noise in the News Feed, the probability you’ll be filtered out decreases.”4
This is really important to remember when you are making your posts. When people are most active, usually before work, during lunch, and after work, you have to compete with so many other posts. By being strategic about when you post, you give yourself a much greater opportunity to be seen by your target audience.
However, that isn’t all that strategic posting can do. Loomer also says:
“…There’s an added benefit here: Story Bumping. I’m hearing more and more from my friends on the east coast that they’re seeing my late-night posts at the top of their News Feeds when they get up in the morning. An easy explanation for this is that posts already have momentum because they were shown during low-competition times and received high engagement, so Facebook surfaced those posts in favor of other, newer posts published during peak times.”4
Having your story bumped up during those peak times is a really great way to keep your content fresh without having to do any extra work. Let’s be real here – doesn’t everyone want to be able to do less work?
5. Don’t Just Try to Sell
People don’t like to feel like they’re being sold to, even when they’re considering buying something. That may sound weird, but it’s true. Your target audience needs to know that you aren’t just a machine trying to make money; you’re also a person that wants to engage with them.
“[Use] Twitter.com/search searching the topics and keywords that your potential customers would be talking about and listening. Then start providing value to those people…Listen first and provide value.” 5 – Gary Vaynerchuck, successful entrepreneur
This advice is 100% true. It’s much easier to sell to your customers if they like you, and in order for them to like you, they need to find value in what you have to say.
Start conversations, ask questions, share personal stories – the key here is to show people that you’re a real person, too. Trust me on this; your sales will improve drastically if you learn to engage with your audience without necessarily selling to them.
6. Be Strategic in Your Use of Hashtags That You Want Your Followers to Use
“If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together.”6 – Peg Fitzpatrick, author and marketing strategist
Have you noticed that whenever something big is going on in the media, there are specific hashtags that trend alongside the event? That’s an intentional strategy that marketers use to personalize their campaigns, and make it even more engaging for their users.
This isn’t to say that you need to always create a special hashtag to go along with every big thing you do; in fact, you probably shouldn’t. The biggest point here is not to be random in your hashtag use – it can seem spammy, and people don’t like spammy.
Find relevant hashtags that are trending, and use those. There are a number of websites that help with this sort of thing, such as hashtagify.me. This allows you to search for hashtags by topic, and see what’s popular at the time.
Using the right hashtags and using them properly can dramatically increase views on your posts and engagement with your audience.
7. Strategize Which Platforms You Use
“Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels.”7 – Jeff Korhan, business coach
This is true for many brands; depending upon their customers’ demographics they will find that their customers are pulled in more by some social media sites than others. A photography based company might find their customers more inclined to use Instagram, or a news agency might have customers that gravitate more toward Twitter or Facebook.
Making sure you’re utilizing the right platforms will save you a lot of time in the long run, and help you grow your business more successfully. Understand your target demographic and use the right platforms to best reach them.
8. Grow Your LinkedIn Connections
A lot of business owners tend to overlook how useful LinkedIn can be for their business. The nature of LinkedIn is to engage a more professional audience. Facebook, Twitter and the like are great platforms to keep your customers engaged and have fun, but LinkedIn allows you to make valuable connections with business influencers, potential investors, and more.
Because LinkedIn is different in nature than other social platforms, the same strategies may not work the same way. While on other platforms you may be focused on consistently posting engaging content, that perhaps isn’t the best way to utilize LinkedIn.
“Follow influencers and ask or answer questions on their posts…Send 5-10 new invites daily and personalize it. Don’t use the standard default invite request” 8 – Jeff Bullas, digital marketing strategist
Giving your potential connections a personalized message can increase the likelihood that someone will approve your connection request. Once you make those new connections, your business suddenly has a much greater reach in the professional work.
9. Research What Your Competitors are Doing Right
As the saying goes, “keep your friends closer and your enemies even closer.” As a business owner, it’s important for you to always keep a close eye on your competitors. What are they doing well that you could find inspiration in? What are they doing poorly that you can emphasize your own business as doing well at, especially in advertisements?
Mehmet Niyazi, successful entrepreneur, knows this strategy well:
“Take a look at the leaders in your industry. What are they doing well? What type of content are they getting the most likes, shares, comments or retweets on?”9
While you might be posting engaging content according to all the market research you’ve done on your audience, it’s possible that you’re missing the mark in some areas.
“Let’s say for example that every time they post an article on parenting their engagement spikes, that’s a sign you need to be doing the same. Now, to be clear, I’m definitely not saying copy their content. What I’m saying is gauge what’s working for them and craft[ ] your own content around a similar topic.”9
Obviously, you don’t want to copy exactly what your competitors are posting. Find ways to be diverse and original, but use your competition’s success as inspiration. And most importantly, don’t start to worry about your competition! Just because they may have outshined you in one small way certainly doesn’t mean you should upend your whole business strategy. It’s all just a learning experience!
10. Target a Specific Audience and Understand Their Needs
“The content you create must attract your ideal prospect, not random traffic. To do that, you discover the problems and desires your ideal prospect has, and then create content that addresses those problems and desires at an introductory level. Once these prospects visit your site, you must entice them to follow your content over time by email, which is still the highest-converting online sales channel (by far).”10 – Brian Clark, founder and CEO of Copyblogger
While you may have customers from all demographics, you still need to try to focus your posts on specific areas of your target audience.
Take Duct Tape for instance, their main customer is industrial workers, but they’ve found that teenagers and crafters enjoy making items with their product. In order to maximize their income, they’ve decided to make a lot of their social media postings directed at today’s youth rather than industrial workers. This allows them to engage with a specific target audience.
Okay – I know all of 10 of these pieces of advice may seem overwhelming or even unimportant. I know, they’re all just very small steps – but those small steps, when put together, have the potential to completely leverage the success of your business. Social media is the new word of mouth, the new magazine advertisement, the new TV commercial – social media is, essentially the new everything when it comes to reaching and engaging with your audience. So get to it!